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BREEDSmart partners

Welcome to BREEDSmart Partners


As a member of BREEDSmart® Partners, you not only understand the power of premium
nutrition, but of loyalty too. And now we want to show you how much we appreciate that
loyalty—by making some exciting changes to our rewards program.

Now you can:
  • Send us your UPC-Proof of Purchase Seals in our pre-addressed postage paid envelope, These will transition into Paw Points.
  • Earn PawPoints that can be redeemed for Eukanuba, Iams, Innova, California
    Natural and Evo dog food products.
  • Earn PawPoints for FREE FOOD for every new puppy referral to:
  • Easily redeem those points by electronically ordering your Dog Food at Then sit back and enjoy having your dog food
    products shipped directly to your door.

Also new: FREE puppy kits

By feeding your litter Eukanuba, Iams, Innova, California Natural and Evo dog food products, you’re giving your pups the best head start with our highest quality nutrition. And because you’re a member of our loyalty program, you’re eligible to receive up to 25 FREE puppy kits every year—which makes it even easier to ensure your puppies continue that great start in their new homes.

Puppy kits include:

  • $3 off coupons for Eukanuba, Iams, Innova, California Natural or Evo dog food
  • An informative Puppy Care guide
  • A handy BREEDSmart® folder for keeping all records in one convenient location
  • A breeder personalization card with your unique breeder membership number
  • A health record card and development chart
  • An emergency contact card
If you’d like to order additional puppy kits, you can easily do that by redeeming your PawPoints at (5 points per kit).

PLUS: Spread the word. Get BONUS PawPoints.

Want to earn an easy 20 PawPoints? Just tell your new puppy owners to register at They simply enter your breeder membership number (printed on the Breeder Personalization Card in the puppy kit they received from you). In exchange, they’ll receive their next coupon for Eukanuba, Iams, Innova, California Natural or Evo.  

5 easy steps to earning—and redeeming—your PawPoints:

  1. Feed your dogs your choice of Eukanuba, Iams, Innova, California Natural or Evo dog food products.
  2. Clip the UPC Proof-of-Purchase* code from each package you buy.
  3. Mail your UPCs in the pre-addressed envelope you received in your new breeder welcome package, or by mailing them to: BREEDSmart Partners, 3233 S. Tech Blvd., Miamisburg, OH 45342
  4. We’ll automatically credit your PawPoint account according to the UPCs
    you submit:
    1. Eukanuba products: UPC point = 1 PawPoint credit
    2. Iams products: UPC point = .8 PawPoint credit
    3. Innova products: UPC point = 1 PawPoint credit
    4. California Natural products: UPC points = 1.20 PawPoint credit
    5. Evo products: UPC points = 1.20 PawPoint credit
  5. Check your account balance anytime at
    Or call us at 1-800-452-0605, Monday through Friday, 9 a.m. to 6 p.m. Eastern Time.

Trust is a cornerstone of our corporate mission, and the success of our business depends on it. P&G is committed to maintaining your trust by protecting personal information we collect about you, our consumers. Click here for the full details of our Privacy Statement.

You can read our Privacy Policy here and the BREEDSmart Partners Program Terms & Conditions here
for program details.


*Professional Feeding Bags and sample-size UPC’s are not accepted.